About Us
Modern Indian Ethnic Women Wear, Thoughtfully Curated
Our Story
From a New York studio to a global community online.
The Urban Matcha celebrates Indian ethnic women wear with silhouettes made for everyday wear. We partner with independent designers and artisan-led workshops to bring you small-batch collections—made responsibly, styled effortlessly.
Expect breathable fabrics, rich color, and hand-finished details: block prints, zari, gota, and embroidery you’ll reach for again and again.
A growing community that loves thoughtful Indian ethnic women wear—online only.
What We Stand For
Design with intention, community with heart.
Small Batches
Limited runs reduce waste and keep every drop feeling special.
Craft & Quality
We work with artisan-led workshops and independent labels we believe in.
Fair Policies
Clear shipping & returns. Every order is handled with care and convenience in mind.
Pieces That Move With You
Soft fabrics, rich color, easy silhouettes.
Join Our Community
New drops, restocks, and styling tips—straight to your inbox.